Getting Started Guide

For Harbor’s Prospecting Assistant

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Review Prebuilt Campaigns

Once you link your email account, you’ll have full access to Harbor’s library of compliance-approved content campaigns for nurturing, and converting your prospects.


Step 1. Review Campaigns Available to You

Click here to review all the available campaigns and templates. Click on any campaign to review the messages inside of them.

Campaigns are grouped according to the “Lifecycle Stage” of the prospect

  • Direct Invitation - Nurture prospects whose information you have collected from other sources (Workshops, Mailing Lists etc…)

  • Referral Leads - Contact brand new prospects that are sent to you from from sources eg. SmartVestor, SmartAdvisor etc…

  • Pre-Quiz Completion - Long-term nurture campaign

  • Post-Quiz Completion - Convert clients who have completed the Health Quiz but not yet scheduled a consultation.

 Overview of Available Campaigns ( Link to Vie  w )

Overview of Available Campaigns (Link to View)


Step 2. Reviewing/Editing Individual Messages

IMPORTANT NOTICE: Before sending a campaign to any potential client, you should review all message templates in that campaign to ensure they are suitable for your audience.

  • Every campaign contains one or more messages.

  • Click “Edit Template” to review any individual message and make edits as necessary.

  • The “Header” and “Footer/Signature” block of e-mails are shared across all your templates. To change these, you need to edit them separately (Link to Edit Header| Link to Edit Header)

 Individual Campaign Step

Individual Campaign Step

 Email Message Editor

Email Message Editor


Step 3. Adding/Removing/Re-Ordering Messages

In addition to editing messages, you can change the structure of the campaign by adding, removing, or re-ordering messages:

  1. Add New Messages - You can add both Email and Text messages

  2. Remove a Message - Messages cannot be restored once removed

  3. Re-Order Messages - Move a message to another position

  4. Set a Follow-Up Campaign - Automatically enroll user in another campaign once current campaign runs out of messages

 Summary View for an Individual Campaign

Summary View for an Individual Campaign


Step 4. Send Out a Test Invitation

Once you’re happy with your campaigns, go ahead and test it out by an invitation campaign to yourself:

  1. Access the Invite Prospect page by clicking on “Invite” on the dashboad (click here to go directly)

  2. Input Prospect Details - Add as many prospects as you like. Only email is mandatory, but if you don’t include First Name or Phone Number, certain features may not work properly

  3. Select the Campaign - When inviting new prospects using this menu, only “Direct Invitation” campaigns are be available.

  4. Personalize Message - You can personalize the message before sending it out, but these changes will only apply to the current recipients.

 Invite Prospect Details Page

Invite Prospect Details Page

 Campaign Selection Menu

Campaign Selection Menu

 
 

Approving Ongoing Campaign Messages

Once you’ve sent out your first campaign


Step 1. Upcoming Messages Notifications

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Review/Approve Upcoming Campaigns

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Send Messages Automatically (Stop Approval Notices)

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Texting and Calling Through Harbor

If you’ve subscribed to Harbor’s SMS/Voice add-on, you’ll be able to incorporate texting into your automated nurture campaigns, and make/receive calls directly from our interface.


Adding SMS steps to a campaign

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Reviewing and Responding to New Messages

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Making/Receiving Calls

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Adding the Financial Health Widget to Your Site

This “Financial Health Widget” is a quick and easy way to add a floating “Call to Action” on your website that links directly to your Planning Discovery quiz. Start converting your web traffic with the widget


The Financial Health Widget

It floats at the bottom of the user’s screen, like it does on this page. Your widget will automatically adjust to match your firm’s colors, and link directly to your instance of the Financial Health Quiz.


How to Install it

You need to insert your Code Snippet into the "Header" or "Footer" of your page. If you’ve installed Google Analytics, or a Facebook "Pixel," you’ve already done something very similar.

Your Code Snippet

<script src="https://cdn.harborplan.com/v1/widget.js"></script>

<script>HRBR_WIDGET.config("your-instance-name");</script>

Step-by-Step Instructions

  1. Replace "your-instance-name" in the code snippet above with the link to the quiz we provide eg. "xyzadvising"

  2. Navigate to the “Code Insertion” page of your website (see below for links specific instructions for the most common website platforms)

  3. Paste your Code Snippet into the box—it should look something like this.

CodeInjection.PNG

Once you’ve saved the page, that’s it! Your widget is live.


Still Not Sure How to Insert Scripts?

If you have a professional managing your website

  • Ask them to do this for you--it's a routine operation that should take 30 seconds

If you use a DIY website platform

Click below for platform-specific instructions for how to insert scripts:

Either header or footer inject will work fine.

If you aren't sure how to proceed, or your platform is not listed

Get in touch with support!