Your Advisor Should be a Fiduciary


Unlike doctors and lawyers, financial advisors do not have an obligation to put your best interests first.  Most advisors don't even pledge to uphold a basic standard of professional conduct. But they ought to.  

an advisor must put you first.

The most important question to ask an advisor is if they will put your best interests first, ahead of their own. If an advisor won't make you that promise, then who's interest are they serving?

The "Fiduciary Pledge" below is a written commitment from an advisor that they will put your best interests first.  If you fill out the form on the right, we will send the pledge to any advisor you specify and tell you if they sign it or not. 

The Fiduciary Pledge

I, the undersigned, pledge to exercise my best efforts to always act in good faith and in the best interests of my client, __________, and will act as a fiduciary.  I will provide written disclosure, in advance, of any conflicts of interest which could reasonably compromise the impartiality of my advice. Moreover, in advance, I will disclose any and all fees I will receive as a result of this transaction and I will disclose any and all fees I pay to others for referring  this client transaction to me.  This pledge covers all financial services and advice offered.

Signed: __________________

Ask an Advisor to sign

The Advisor's Name *
The Advisor's Name
Your Name
Your Name

Translation of the Pledge

I will do my best for your financial future.

I will put your interests ahead of my own.

I will be careful with your money and have the expertise needed.

I will tell you the important information.

I will tell you how I make money from you, and how much.